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Cheerwine Holiday Punch Returns for a Limited Time with New Holiday Recipe Collaborations
PRESS RELEASE posted by The Carolina Beverage Company (Cheerwine)
Seasonal cherry, pineapple and ginger ale blend available at participating retailers and online, with fresh recipes from chefs and mixologists across the Southeast
SALISBURY, N.C. (November 5, 2026)—Cheerwine is bringing back its limited-time Cheerwine Holiday Punch, giving consumers a seasonal option for holiday gatherings and entertaining. The Southern soft drink brand is pairing Punch’s return with a new collection of original recipes from chefs and mixologists across the Southeast, offering fresh inspiration for holiday cocktails and dishes.
Cheerwine Holiday Punch blends Cheerwine’s signature cherry flavor with tangy pineapple juice and ginger ale. Available for a limited time, the seasonal beverage will be sold in 2-liter bottles and 12-pack cans at major retailers across North Carolina, South Carolina and the Savannah, Georgia, region. It will also be available in 12-pack cans at all 141 Food City locations across Tennessee, Georgia, Kentucky, Virginia and Alabama; select Food Lion stores in Virginia; and Giant Eagle and Market District stores in parts of Ohio and Pennsylvania. The seasonal product is also available to order online.
For the 2026 holiday season, chefs and mixologists from North Carolina, South Carolina and Tennessee have developed recipes featuring Cheerwine Holiday Punch, ranging from festive drinks to dishes for holiday entertaining. The collaboration highlights the product’s versatility and gives consumers new ideas for incorporating the seasonal blend into their celebrations.
“Cheerwine Holiday Punch brings something special to the holiday table, and we love seeing the creative ways chefs and mixologists put their own spin on this seasonal favorite,” says Joy Ritchie Harper, vice president of marketing for Cheerwine and a fifth-generation member of the founding family. “We’re excited to showcase their creativity and share original recipes that inspire people everywhere to add a little Southern cheer to their holiday celebrations.”
The full recipe collection, product information and online ordering are available at cheerwine.com/punch.
Cheerwine: Uniquely Southern
Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 109-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers, and convenience stores in select states nationwide, and at cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine and Instagram @drinkcheerwine.
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