KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
KDP shared an early look at its 2027 innovation pipeline highlighting dirty soda-aligned soft drink launches and creamy energy drink collabs.
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Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
According to the company, the hydration drink is “fizz-free” and will hit retail shelves in early 2027.
THE CPG INSIDER WEEKLY
This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…
Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
The deal, announced today, caps the price gap between chains and nearby independents, and orders SGWS to pay retailers directly if it violates the settlement going forward.
Hiyo Closes $20.8M Series B as Distribution Footprint Surges
Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.
Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
Prepared cocktails recorded another strong performance in NIQ’s weekly off-premise scans report, as the rest of the industry continues to tackle year-over-year (YoY) declines.
Taste Radio: Rage Bait Gets Attention. Innovation Builds Brands.
One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? A brand’s curious ruse triggers a debate about the impact of “rage bait.” We also dig into Whole Foods’ latest LEAP cohort and hear from founders of three fast-growing brands about building community, creating better-for-you products and turning retail distribution into sustainable growth.
NA Beverages ‘Broadly Stable’ Over the Back-to-School Period
Non-alcoholic beverage sales stayed “healthy and broadly stable” through the two-week period ending September 19, 2026, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research.
New Beverages: Liquid Death, Liquid I.V. Embrace Blood Orange; Mingle’s Non-Alc Espresso Martini
From blood orange flavors to caffeinated bone broth hot cocoa to something called "Eagleberry," we've got all the bases covered in this week's new products gallery.
Walmart Introduces ‘Mood & Mind’ Beverage Set as Functional Drinks Evolve
Walmart is carving out dedicated shelf space for a new generation of functional beverages, giving the rapidly expanding mood category one of its greatest votes of confidence from mass retail yet.
What’s Gaining Ground in the On-Premise Beverage Market – NIQ September 2026
The U.S. on-premise beverage alcohol market is sending increasingly mixed signals. NIQ’s September 2026 quarterly update shows a market that remains value-led, with higher pricing helping offset continued pressure on volumes across major categories.
Martignetti Companies Adds 17 Markets As RNDC Deal Closes
Martignetti Companies closed its purchase of Republic National Distributing Company’s (RNDC) control state business, adding operations in 17 states, the companies announced today.
CPG Week: Recess Staffs Up & Inflation Keeps Pressure On Grocery
On this episode, the team covers new Recess appointments, inflation's impact on grocery and rumors of a popular oil brand seeking a buyer.
Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.