How Mom Water Is Making A ‘Karen’-Friendly Cocktail

Despite its name, Mom Water is not just gaining traction with its namesake audience. The fruit-infused vodka water that launched out of Indiana last year has made inroads at sporting arenas, college campuses and big box retailers alike. No one was more surprised than the husband and wife founders, Jill and Bryce Morrison.

Spirits: 12 New Whiskey Releases to Cap Off the Year

In this roundup of new whiskey releases, WhistlePig teams up with country music duo Brothers Osborne, Kentucky Owl celebrates Mardi Gras early and Stellum Spirits takes inspiration from the Hunter’s Moon.

Spirits: 12 Pre-Holiday Tequila and Mezcals to Be Thankful For

In this roundup of new tequila and mezcal releases, Maestro Dobel teams up with California-based winery Silver Oak, Nosotros unveils the first tequila to be aged in wet cider barrels and Casa Del Sol rolls out nationwide.

Spirits: 14 New Whiskey Launches (For Winter)

In this roundup of new whiskey releases, Bulleit brings back its Frontier Whiskey Barrel Strength Bourbon in time for the holiday season, Skrewball introduces its limited-edition Egg Nog and Puncher’s Chance unveils its oldest whiskey to date.

Pronghorn Invests in Three Black-Owned Spirit Companies

Pronghorn, an initiative focused on boosting Black spirits entrepreneurship, announced yesterday new investments in three companies: Tequila with Friends, Den of Thieves and Ego Tequila. Terms of the deals were not disclosed.

Can Hard Coffee Keep Its Buzz Going?

Espresso martinis have made a comeback at bars, but can their canned counterparts revive the hard coffee segment? Just a few years ago, hard coffee drinks burst into the scene as major brands like Jameson, Jäegermeister, and Pabst Blue Ribbon brought together cold brew and alcohol in bottled or canned form.

Spirits: 7 New Pre-Thanksgiving RTD Cocktail Releases

As the holiday season approaches, some RTD cocktail brands are leaning into winter-inspired flavors while others are holding onto an eternal summer. Check out this gallery for the latest launches from brands like Spirited Hive, Cutwater Spirits and Dewey Crush.

Study Suggests Spirits-Based RTD Excise Tax Cuts Cost Consumers More; DISCUS Calls Study ‘Misleading’

Trade groups across beer and spirits continue to fight over whether spirits-based, ready-to-drink canned cocktails (RTDs) should be taxed at the same as malt-based alternatives. The argument came to a head this month when Public Sector Consultants (PSC) released a study claiming decreased excise tax rates for spirits-based RTDs have cost consumers more on shelf.

American Aperitif Makers Seek Opportunity in Emerging Low-Alc Space

Non-alcoholic beverages and spirits are evolving into a fast-moving segment, but are low-alcohol spirits and wines following the same trajectory? New producers of naturally low-ABV aperitifs and amaros are hoping the category’s progression will create a niche for them.

Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.