Pernod Ricard Pushing Whiskey Portfolio Further With New Brand
Pernod Ricard is continuing to double-down on American whiskey by partnering in a new venture with Kentucky Bourbon Hall of Fame member and Rabbit Hole founder Kaveh Zamanian.
Marketing: Premium Tequila Brands Make a Play for Sports
As more drinkers trade their well shots for premium tequila, new marketing partnerships with some of the sports world’s more luxury events and surprising celebrity backers are emerging.
How Pinhook Is Taking A Winemaker’s Approach To Whiskey
In the era of peak bourbon, how does a brand standout? The racehorse on the Pinhook label may shout “Kentucky”, but its winemaker-inspired business model is one way this craft brand has crafted an unique identity in a crowded category.
Searching for Sober: Five Emerging No/Low Alc Opportunities, According to Focus on Health
As the no/low $11 billion global business grows, so do the opportunities for brands playing in the moderation space. But what are the sober drinking occasions to win?
Molson Coors Set to Acquire Blue Run As Spirits Biz Expands
Molson Coors has agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business. The amount was not disclosed.
Swiss Firm Marussia Beverages Acquires Ohio’s Watershed Distillery
Ohio’s Watershed Distillery has been acquired by New Jersey-based Marussia Beverages USA, the U.S.-arm of Swiss firm Marussia Beverages Group.
“The Pathway to Success is Very Narrow”: RTD Vervet on Shutting Down
Vervet, a farm-to-can sparkling cocktail line, announced yesterday it is winding down its business after the marketing costs required to compete with the recent influx of other RTD cocktails made the business unviable.
NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth
Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.
Diageo: Sales Up In 2023; Premium Sales Offsets Volume Losses
Diageo reported a 10.7% rise in net sales for fiscal year 2023, with premium-plus brands contributing 57% of overall organic net sales growth.
New RTD Spirits: Summer Sips From J. Rieger & Co., Seagram’s and RIKI
With summer in full swing, many ready-to-drink cocktail makers are releasing sun-inspired sips. In this gallery, former bachelorette JoJo Fletcher enters the beverage space with an Amalfi Coast-inspired beverage, J. Rieger & Co. Distillery launches an “Electric” new line and Sunshine Punch seeks to evoke a sense of nostalgia.
Sales Drop for Jose Cuervo Producer in Q2
The owner of Jose Cuervo reported a drop in net sales in Q2, after volume declined in the U.S. and Canada.
How The Bourbon Industry is Coping with a White Oak Barrel Shortage
The current national farm bill, a once-every-five-year piece of legislation that includes a hodgepodge of agricultural and nutrition policy, is set to expire at the end of September. Jason Meyer, executive director of the White Oak Initiative (WOI), is hoping the legislators working on the new bill are bourbon drinkers.
Campari: Sales Grow in First Half of 2023 Despite Slow Q2
Campari reported 14% organic growth in the first half of the year— boosted by aperitifs, premium bourbon and tequila— but margins were affected by cost inflation.
Who’s Winning Top Cocktail Placements?
A new report reveals what brands are dominating menus at the country’s most influential cocktail bars.