Pinpointing the target audience for a product requires both anticipation of demand as well as flexibility towards evolving trends—a balancing act that the RTD segment has shown it can handle with dexterity through data.
Spirit makers celebrated everything from brand anniversaries to traditional holidays this month with the launch of a wide range of limited-edition tequila and mezcal varieties. The new tequilas featured contain flavors ranging from lemon and vanilla to turkey breast and sherry wine.
After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.
We recap the latest liquor and spirits industry news from this week, including new investment in non-alcoholic "pro-social" Three Spirit via CircleUp, a social-minded partnership from 818 Tequila and big sustainability focused investments from Diageo in the U.S. and Mexico.
Bloc Collective launched with two canned cocktails that aims to connect “good time enthusiasts” with “Cool Sh*t to Do” through its weekly, curated guide accessible via QR code on its cans. Founder Rob Dickens said Bloc’s goal is to create a platform that drives the post-pandemic cultural comeback in cities across the country, starting with New York.
The ready-to-drink spirits space saw a wide range of innovation this month from a supergrain alcohol-based Paloma from Crook & Marker to a sake-based cocktail from singer Jay Sean.
As the world works its way back to pre-pandemic operations, lawmakers across the country are looking to make to-go sales of alcoholic beverages from bars and restaurants a lasting legacy, and DoorDash launched its latest innovation in support of that effort announcing today it has expanded its marketplace offerings into the alcoholic beverage category.
From double-decade old bourbon to a trilogy of “Pacts,” the spirit industry saw a wide array of limited-batch whiskey innovations this month.
Southern California-based tequila brand Løs Sundays is expanding into ready-to-drink cocktails with the launch of its Sparkling Tequila Seltzers line, available in four flavors.
In this recap of recent news and notes from the spirits industry, we highlight Bacardi's embrace of NFTs, plus examine why singer Mariah Carey is caught up in a legal dispute over her new cream liqueur brand.
Seeking to inject fresh life into its core brands, Phillips Distilling Company is making big bets on innovations like light-activated bottles and art-inspired “freezer vodka.”
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
As summer begins to wrap up, spirit brands continue to grow the ready-to-drink cocktail space with new tropical concoctions from Monaco, Western Spirits and Onda, as well as innovative tequila-based beverages from Agavales and Ranch Rider Spirits. Check out the gallery for the latest releases, brand debuts, and limited edition relaunches.
