As summer looms on the horizon, Thomas Ashbourne Craft Spirits is making a splash in the ready-to-drink cocktail category with the launch of its four-SKU portfolio that was crafted with the help of celebrity founding partners Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti.
According to the brand, each celebrity partner was “instrumental in developing their signature cocktail’s flavor profile and personality, based on their individual tastes and the style they are known for.” Sarah Jessica Parker’s Perfect Cosmo was crafted with cranberry, freshly squeezed lime and hints of strawberry for a “sweet, yet perfectly balanced finish,” John Cena’s Perfect Old-Fashioned features premium bourbon whiskey with notes of bright orange bitters, and Ashley Benson, Rosario Dawson and Vanessa Hudgen’s Margalicious Margarita pairs citrus-forward notes with bright agave while Playboy Carti’s Hardscatto combines premium vodka with the natural flavors of Muscat Blanc grapes, peach, apricot and elderflower.
“We’ve been focused on sourcing high-proof, premium spirits with the best ingredients to elevate the Thomas Ashbourne Portfolio above the pre-made cocktail standard,” said Cara Kamenev, CEO of Thomas Ashbourne Craft Spirits. “With the help of our celebrity partners, each flavor profile was meticulously crafted and demanded the highest standards in taste, quality and sophistication.”
The brand, named after celebrated prohibition mixologist Thomas Ashbourne, is hoping to stand out amid growing competition in RTD cocktails by creating a “modern world, full of new tastes and flavor profiles, and a witty charming irreverent brand persona,” according to a press release.
“We took the process very seriously; tasting different recipes, exploring a variety of ingredients, and seeing how flavors come together like art,” said Parker in the release.
Thomas Ashbourne Craft Spirits is slated to launch this month and will have a suggested retail price of $15.99 per 375ml bottle and $25.99 per 4-pack of 200ml cans.