Spirits Marketing: Bombay Sapphire Races With E1; 1800 Tequila Goes High Fashion
Bacardi’s Bombay Sapphire gin is stepping into sports entertainment for the first time – or should we say, racing into sports entertainment.
California is Dragging U.S. Spirit Volumes As Consumer Priorities Shift
Are Californians over tequila? A new report indicates that Californians’ thirst for spirits has declined, fueled by a drop in agave spirit volumes. But that’s not the entire story.
Gallery: New RTD Cocktails From On The Rocks, Spirit of Gallo, VMC, Talkhouse
This latest roundup of spring RTD releases includes canned and limited-edition debuts from premium cocktail brand On The Rocks, tropical refreshes from Coca-Cola’s Topo Chico and Simply Spiked, and a hard lemonade backed by Spirit of Gallo.
Katy Perry’s De Soi Goes After The On-Premise With Haute Margarita
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is turning up the heat with its newest launch, Haute Margarita.
CGA On-Premise Report: Positive Mother’s Day Expectations and Inconsistent 2-Week Trends
If horse races and taco specials can’t bring consumers to the on-premise, maybe celebrating their mothers will.
Campari America Enters Non-Alc Market with Crodino Spritz
Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.
Hot Ones: Spirits, Canned Cocktails Chase Spicy Trends
A heat wave is hitting liquor shelves as spirit brands and ready-to-drink (RTD) cocktails aim to spice up sales with new fruit and hot pepper-driven flavors.
U.S. Spirits Exports Hit Record High, Trade Disputes Cause “Uncertainty”
U.S. spirits exports hit a record $2.4 billion in 2024, up nearly 10% compared to 2023, according to a report released today by the Distilled Spirits Council of the United States (DISCUS).
How Junglee Aims To Crack The Cultural Cocktail Code
It’s not often that the genesis for a canned cocktail is a home-cooked dinner. But for friends Vishal Patel and Parit Pathak, the idea for their ready-to-drink (RTD) cocktail brand, Junglee, came from their mothers’ cooking.
Tequila Gains Share On-Premise; Reposado On a Roll
Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA.
California Distillery Takes On New York Over Shipping Restrictions
A Los Angeles craft spirits producer is taking on the Empire State in a federal lawsuit filed yesterday challenging direct-to-consumer shipping laws prohibiting distillers in California from sending spirits to customers in New York.
“We Had To Create Our Own Way”: A Drink With…Brittany Yeng, Co-Founder of Skrewball
A chemist, turned attorney, turned unlikely spirits brand owner, Skrewball co-founder Brittany Yeng has walked an unconventional path towards her current role spearheading one of the fastest market rollouts in spirits history.
Despite Economic Uncertainty, Consumers Still Prioritizing On-Premise Visits, Per CGA
Half of consumers went out for a drink in March, and on-premise visitations aren’t expected to slow down despite economic uncertainty, according to NIQ’s on-premise marketing research arm CGA.
Westward Whiskey Files For Chapter 11 Bankruptcy
The parent company of Westward Whiskey has filed for Chapter 11 bankruptcy, citing a decline in demand for spirits and the rising costs of goods among its challenges, echoing the pressure on many craft distillers.