Review: Alkazone
Billed as an “electrolyte enhanced water with minerals,” Alkazone is one of a growing number of high pH/alkaline waters on the market. While we can’t test the product or tell…
Billed as an “electrolyte enhanced water with minerals,” Alkazone is one of a growing number of high pH/alkaline waters on the market. While we can’t test the product or tell…
As tart cherries continue to gain attention as a "super fruit" on the rise, Red Jacket Orchards has launched “Tart Cherry Stomp,” a 100 percent juice blend of tart cherry juice, apple juice, and vitamin C. While we were hoping for a bolder, more tart cherry flavor - as the name might imply - the new beverage is nicely packaged, and, with a few tweaks to its formulation, has the potential to be an stand-out in the juice category.
So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.
Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.
NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.
For coconut water brands that use cans as their package, a flavor with pulp is typically part of the lineup. C2O, however, didn't have one, which is perhaps at least part of the reason why the company expanded in this direction rather than adding flavored offerings like some of the Tetra Pak carton based brands. And while we were admittedly thinking "if you’ve had one coconut water with pulp, you’ve had them all," once we sipped the product, it was clear C2O did something slightly different.
AquaCon (pronounced “agua cone”) is a recently introduced line of zero calorie flavored waters. While the look of the product is familiar, the use of stevia to create a small…
There are a growing number of high PH waters coming to market and AquaHydrate, which is one of the older brands at this point, has given itself a fresh look. …
Suja Juice is an upstart brand of raw and organic cold pressed juices that are high pressure processed (HPP). Like some of the other HPP juices that we’ve covered, Suja…
Tumeric Alive, whose flagship line features raw turmeric based formulations, recently introduced a new “shot” product at the 2012 Natural Product Expo East Show. It’s called “Pure Prana Shot” and…
+RED Elixirs are a new line of beverages that come packaged in a strikingly designed 12 ounce slim can. It features a unique can topper which, aside from adding some…
Greater Than, which is a coconut powered sports drink that is sweetened with a blend of sugar and stevia, has added two new flavors to their lineup: Berry Blue and…
One of the biggest product launches at the 2012 National Association of Convenience Stores Show was Red Bull’s new “Editions” products. These are the first flavored energy drinks to ever…
Dr. B’s Tea is a “Premium Microbrewed Tea” that is enhanced (and sweetened) with xylitol and monk fruit. While the product is unique in concept, its design and flavor are…