Beverage School


Best known as the creators of Monster Energy, McLean Design is a small but dynamic branding and packaging design firm that has helped build some of the world’s leading beverages. For over 20 years, founder Ian McLean has been involved in the creation and development of hundreds of national brands, many of them with powerful name recognition and enviable household penetration. Ian believes that effective consumer packaging cultivates meaningful connections between real-world products and the consumer’s elusive desire for an ever-improving lifestyle – a relationship that can only be encouraged, not exploited. Beverage clients include Nestle, Lipton, Pepsi-Cola Company, Coca-Cola Company, SoBe, Pabst Blue Ribbon, Beringer Blass, Hansen Beverage, Sunsweet, Muscle Milk, Tetley North America, and an array of wines and spirits. -----