Branding 101: What to Consider When Initially Building a Brand
- Run Time
- 15 minutes 37 seconds
- Last Updated
Table of Contents
- Can I -- or should I -- personally be part of my brand?
- I already have a design in mind for my product. Can you create a brand around this?
- What are the pros and cons of trying to create a brand for my own demographic?
- My brand isn’t getting quite response I had hoped for. Should I tweak it or start over?
- Is it important to have an icon or a character as part of my brand?
- Should I consider licensing another brand rather than creating my own? What are the pros and cons?