Lara Bandler is a marketing communications expert specializing in strategy development and execution within the emerging brands space. A fourteen-year veteran, Lara has had the honor of working with some of the hottest food and beverage brands of this decade (some from inception to exit) such as Glaceau’s vitaminwater™ and smartwater™, popchips™ and Zico™ Coconut Water and now Suja Juice.
Taking her passion for building brands and her connections in the industry, Lara started Lara B Consulting, whose mission is to serve as In-House PR director for emerging brands without the head count for internal PR staff. In this consulting role, Lara is able to help build awareness for her clients by providing strategic marketing direction, creative grassroots ideas and agency management.
And, for those clients in need of full service agency support and execution, Lara is a founder of The Co-Op, a specialized full service PR agency focused on supporting brands with all of the key elements necessary to build buzz and awareness. From securing traditional press hits to writing press materials to developing message points to advising company spokespeople on interview opportunities, The Co-Op supports all facets of PR for its clients.
Bandler provides her clients with the knowledge, consult and strategy required in this highly competitive space to cut through the clutter and emerge as a leader. She has proven that her vision, unique buzz marketing tactics, relationships and client relations are what set her apart from the competition.
Lara is an in-demand speaker, having spoken on a social media panel at BevNet’s “Beverage School”. Someone who cares immensely about giving back, she works with several non-profit charity initiatives such as “24 hours plays”, a benefit of The Urban Arts Partnership tied to her personal passion points – kids and the arts and she is forming her own non-profit called Music4Memories to raise awareness and funds for Alzheimer's Disease.
After a 14-year stint in NYC, Lara moved to Los Angeles and loves it!