Paula Grant has designed for some of the best creative agencies in NY & London and is the founder of Floodcreative, a design agency located in Nyack, N.Y. that has been creating and refreshing brands for 10 years. Floodcreative prides itself on designing with passion with an ultimate goal of effectively communicating business strategy on shelf. This approach comes from the personal experience of creating brands from the ground up. Paula effectively built and sold the beverage brands Fuze and NOS energy with limited budgets and a lot of hard work by infusing all aspects of the business with a designer’s mindset. She feels that innovative design thinking and the creatively that follows suit, is essential to the DNA of any successful consumer Brand.