Course: Advanced Retail and Channel Strategies
Retail Management Strategy
- How do I determine the correct channel strategy for my brand?
- Are certain markets or chains better than others for my product?
- What are some key differences in working with the overall grocery and convenience channel compared to just natural?
- What is the difference between chain stores and "up and down the street" stores?
- How important are chain authorizations for my brand?
- Do chain authorization come before a distribution agreement?
- How do I get in touch with a beverage buyer?
- How do I get in the right position to have my product compete in a specific category?
- How do I expand my retail presence from one single product to multiple offerings?
- How do I take my product to a mainstream audience?
- How will I know if my product is ready to expand into a new market?
- How do you tweak your flavors/labels/positioning etc without starting from scratch?