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• Managing Your Brand Track

Lessons

• Finding Innovation

• 36 secondsShould the push to extend come from the supply side or demand side?
• 1 minutes 28 secondsHow do I define what product categories my brand can extend to?
• 1 minutes 1 secondsWhat are some of the short term and long term consequences I should consider when extending my line or brand?
• 36 secondsHow long can it take to start seeing whether my brand or line extension is successful? What are some key metrics I should be looking at?
• 1 minutes 6 secondsWould you have an example of a successful and not so successful extension in the food and beverage industry?

• Extensions

• 29 secondsHow does brand extension differ from line extension?
• 1 minutes 23 secondsWhat should I ask myself to determine whether I should extend my line or brand?
• 1 minutes 0 secondsWhen is a good time for extending your line of products? What factors go into determining this?
• 21 secondsWhat are the benefits and risks associated with extensions?
• 35 secondsAre distributors and retailers more likely to carry my extended line or brand since they are familiar with my brand?