Beverage School


Vivian Rhoads is a Marketing and Innovation Consultant and founder of Verge Strategy Inc.  Vivian is passionate about creating game-changing innovations.  She left the corporate world to start her consulting business with a vision to help companies grout their brands and launch successful new products. Vivian brings over 11 years of global marketing and innovation experience in the Food & Beverage industry with a focus on Health & Wellness and Premium brands. She has held marketing roles and led cross-functional teams at Wrigley (Mars), PepsiCo (Frito-Lay and Naked Juice) and Procter & Gamble. In her most recent corporate role as a Marketing Director of Innovation and Venturing at Naked Emerging Brands, Vivian led PepsiCo's venturing initiatives in the emerging healthy beverages segment. Her capabilities include marketing and innovation strategy development, new product and packaging development,  emerging trends identification, brand purpose and positioning development, ideation, and product testing plan development. Vivian brings a global mindset to her work. She has worked in-country in the US, Brazil, Spain, UK, Germany and Puerto Rico. She has launched new products in all continents and visited over 40 countries. She is fluent in Portuguese and Spanish, and working on improving her basic Italian. Vivian received her Bachelor in Business degree from the Getulio Vargas Foundation (FGV) in Sao Paulo, Brazil, and her MBA from the McCombs School of Business at University of Texas in Austin.