Innovation and Identifying Opportunity
- Run Time
- 4 minutes 47 seconds
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Table of Contents
- Should the push to extend come from the supply side or demand side?
- How do I define what product categories my brand can extend to?
- What are some of the short term and long term consequences I should consider when extending my line or brand?
- How long can it take to start seeing whether my brand or line extension is successful? What are some key metrics I should be looking at?
- Would you have an example of a successful and not so successful extension in the food and beverage industry?