NÜTRL and “Bussin' With The Boys” Team Up To Celebrate College Football's Biggest Fans of a Good Time

NEW YORK (August 25, 2026) – NÜTRL Vodka Seltzer, the #4 seltzer on the market and the only top-five brand growing double-digits, continues its partnership with hit sports podcast “Bussin’ With The Boys” with a new national campaign celebrating the spirit of college football season. Together, NÜTRL and “Bussin’ With The Boys” are turning up the volume on one of America’s most beloved traditions, bringing fans together to make the most of every Saturday with good football, good friends and something tasty in hand.

Featuring former NFL players and “Bussin’ With The Boys” hosts Will Compton and Taylor Lewan, the new campaign spot showcases the humorous lengths college football fans will go to protect their game day plans. Inspired by real fan behavior, the creative captures the anticipation, camaraderie and commitment that define college football weekends, celebrating the moments and people that make Saturdays special.

The campaign marks the latest chapter in NÜTRL’s ongoing partnership with “Bussin’ With The Boys” and reflects the brand’s continued focus on creating experiences that resonate with die-hard fans of a good time. By tapping into the traditions and behaviors that make college football weekends unique, NÜTRL continues to connect with fans in moments that matter throughout the season.

“College football Saturdays are unlike other days on the calendar, they're something fans plan their whole week around and love to share with friends,” said Will Compton, co-host of “Bussin' With The Boys.”

“We've all seen (and probably used) some pretty creative excuses to make sure nothing gets in the way of spending game day with our crew, so this campaign was a fun way to celebrate that commitment to the party,” said Taylor Lewan, co-host of “Bussin' With The Boys.” “When you go to that much trouble to protect your Saturday, you need the right drink in hand. That's what makes partnering with NÜTRL such a natural fit.”

As part of a larger integrated national campaign, the spot will roll out across streaming, digital, social, out-of-home, radio, and retail channels throughout the 2026 season and into 2027. The campaign will also extend into consumer engagement opportunities, including a sweepstakes tied to college football's championship season in January, giving fans the potential opportunity to participate in the excitement beyond the screen.

“Our continued partnership with “Bussin' With The Boys” reflects our commitment to meeting fans where they are with content and experiences that feel authentic to the game day occasion,” said Steve Wolf, Vice President of Marketing, Beyond Beer at Anheuser-Busch. “Will and Taylor have built one of the most engaged communities in football, making them ideal partners to help us connect with fans and keep it tasty all season long.”

Visit nutrlusa.com and follow @nutrl on Instagram. Fans can also learn more about the “Bussin' With The Boys” sweepstakes on their website.