Nomina Extra Sparkling Spring Water
Sold in 11.8 oz. cans, Japanese import Nomina Extra Sparkling Spring Water is a unique and genuinely different addition to the premium sparkling water category thanks to its emphasis on serious carbonation.
Things that stand out:
- You can really feel the extra carbonation; it creates a noticeably livelier mouthfeel that is more refreshing than many other sparkling waters. Combined with the mineral-forward water profile, it delivers a crisp, clean finish that makes the concept more compelling than it initially sounds.
- The packaging is understated and premium, featuring a matte black background, a centered serif wordmark, and restrained use of copy. From a design perspective, it’s clear and focused.
- The bilingual English and Japanese copy, including the nutrition panel, is an uncommon detail that adds authenticity.
- The traditional can opening, rather than the increasingly common wide-mouth design, creates a familiar drinking experience that complements the product’s classic approach to sparkling water.
Things to consider:
- Importing sparkling water from Japan is presumably costly. Evolving to a “Japanese-style” but made in the USA might be helpful from a practical perspective.
- The 11.8 oz. can could be limiting, especially as many competing sparkling water offerings offer larger package sizes.
- While the extra carbonation is a genuine point of differentiation, it is also a subtle one that might benefit from more/stronger communication.
Rating: 
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