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• Managing Your Brand Track

Lessons

• Data Collection and Usage

• 40 secondsHow can I obtain retailer data and how do I know what information I need?
• 31 secondsWhat can I use retailer data for?
• 24 secondsWhat is the concept of Share of Wallet?
• 1 minutes 4 secondsWhat is the concept of Market Basket?
• 53 secondsHow would you suggest a startup entrepreneur work with data that is obtained?
• 1 minutes 17 secondsWhat are the benefits of a category manager?
• 1 minutes 38 secondsIs it suggested to merge multiple data sets together from different sources?
• 47 secondsHow important is it to refresh data? How often can/should it be done?
• 54 secondsWhat are some of the major data sets available, how and why are they important?
• 1 minutes 25 secondsHow is data collected?