Beverage School
Advertising and Marketing

Description
Jeff Hilton of IMG Branding gives his insight on when you should move forward with advertising and marketing when it comes to product development.
Details
- Category
- Product Development
- Run Time
- 10 minutes 20 seconds
- Last Updated
- 9/9/2015
Table of Contents
- How should I appropriately market the benefits of my functional ingredients?
- How do I substantiate my marketing claims and what are the requirements?
- Can I use words like “the best” or “the leading”?
- What impact do my marketing and advertising claims have on my product’s compliance?
- What’s the importance of public relations to promote my product?
- When should press releases be created and distributed?
- How does public relations and marketing work together?
- What’s the reasonable expectations for my public relation efforts?
- Should my public relation focus be more on trade or consumer media?
- How do I know what’s the right demographic for my beverage?
- What are the spending habits of baby boomers?
- What are the spending habits of the millennial market?
- What are some options when marketing towards children?
- Can I market a functional beverage to children?