Beverage School
Brand Development: Branding & Design
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Description
It's important to understand the difference between a product and a brand. Edgar Stewart of Edgar Stewart Design & Illustration discusses the differences and how to make your brand stand out.
Details
- Category
- Brand Development
- Run Time
- 3 minutes 3 seconds
- Last Updated
- 11/11/2014
Table of Contents
- What is the difference between a product and a brand?
- What's the difference between packaging a product and a brand?
- Can you have a brand built around a specific function? (e.g. Energy or Age Defying)
- I want my product to be familiar as well as unique. What are some ways I can stand out?
- Can the founder of a company effectively be the face of the brand?