Login
Become an Insider
Features
BevNET Live: Dec. 7-9
Jobs
Data
Distribution
Investment
Manufacturing
Marketing
Regulatory & Legal
Retail
Spirits
BevNET Magazine
Back
Latest issue
Free Subscription
Content Calendar
PR
Back
Cannabis Beverages
Non-Alcoholic Beverages
Spirits Companies
Supplements
Supplier & Service Provider
Supplier News
Resources
Submit
Back
Submit News
Send Our Team Your News
Sign Up for Elevator Talk
Sign Up to Pitch Your Brand
Submit Product
Add Your Product to Our Free Database
Best of 2025 Awards
Submit Your Nominations
Spirit Awards 2025
Submit Your Nominations
Community Call Topics
Submit Questions & Topics for Future Calls
Buyer’s Guide Listings
Category-Focused Beverage Listings
Events
Taste Radio Podcast
CPG Week Podcast
Community Call
Daily Newsletter
Back
Free Sign Up
View Archive
Advertising & Media Kit
Directories
Back
Best of Awards
BevNET’s Annual Industry Awards
Spirits Awards
2024 Industry Awards
Industry Buyer’s Guides
Published in BevNET Magazine
Brand Database
Database of Beverage Companies
Marketplace
Listings for Equipment, Services & More
Supplier Finder
Database of Suppliers & Service Providers
Videos
Back
BevNET Live
Replay Strategic Business Presentations
Community Call
Pressing Topics Impacting Businesses
Elevator Talk
Watch Emerging Brands Pitch
Category Close-Up
Dive into Major Food & Beverage Categories
View All Videos
Presentations, Education & Interviews
About
Back
About BevNET
Who We Are & What We Do
Team
Directory of BevNET Staff
Contact Us
Get in Touch with Our Team
Charter Members
Thank You to Our 1200+ Members!
Account
Login
Settings
Become an Insider
Our Family of Brands
BevNET Live: Dec. 7-9
Jobs
Investment
Retail
Data
Spirits
Newsletter
PR
Submit News
Our Family of Brands
Login
Subscription:
Manage Account
Sign Out
close
Subscribe
Sign In
Become an Insider
Login
Become an Insider
Become a BevNET/NOSH Insider Today!
Beverage School
Home
Tracks & Courses
Categories
Experts
Subscribe
View:
Education
Home
Tracks & Courses
Categories
Experts
Subscribe
Branding & Design
To play this video,
become a BevNET/NOSH Insider
or
Login
.
Details
Run Time
4 minutes 41 seconds
Last Updated
8/6/2015
Table of Contents
1 minutes
What is the difference between a product and a brand?
46 seconds
Can you have a brand built around a specific function?
3 minutes
I want my product to look a specific way. What are some ways I can stand out?
