Conference Footage: Brewbound Session Summer 2013
Combining the best in business information and networking, the Brewbound Craft Beer Session offers an unmatched strategic learning opportunity for craft brewers. Focused on the business side of craft brewing, the event took place at the Revere Hotel in Boston, Massachusetts on Thursday, May 2.
With an emphasis on the business of beer, it provided an excellent opportunity to learn marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere.
Wish to view our full program? Click Here >>
- Brewbound Session
- Run Time
- 6 hours 8 minutes
- Last Updated
Table of Contents
- Brewbound Session Summer 2013 Opening Remarks
- Keynote – Innovation Strategies: Pushing style boundaries while maintaining identity with Jim Koch
- Question and Answer with Jim Koch, Boston Beer Company
- Craft’s Growing Share On-Premise: A presentation of restaurant and bar craft data
- At the Tap: The on-premise environment for craft
- The All-Important Local Icon: A case for the regional brewery business model
- Question and Answer with Richard Doyle and Daniel Kenary
- By the Numbers: Tracking emerging channels for craft beer
- Illustrating Sales Strategy - The Luxury Craft Brand: A case study on the profitability of the super high-end craft beer segment.
- Question and Answer with Simon Thorpe
- Craft Data Strategies: How craft brewers can leverage sales data to improve their position and win the faith of retailers.
- Question and Answer with Tom Fox
- A Tale of Two Gypsies: The growing issues affecting gypsy and contract breweries in a crowded craft marketplace.
- The Buyout: A discussion on craft beer investing with the Long Trail Brewing Co. president.
- Marketing Strategy – Promoting your Craft: Experiential marketing initiatives for craft brewers
- Question and Answer with Terry Lozoff
- An Evolving Distributor Landscape: As craft matures, what changes is it bringing to the supplier/distributor relationship?
- From the Brink of Bankruptcy to a Sales Bonanza: Learning to manage and maintain accelerated growth just a few years after nearly going out of business.
- Question and Answer with Dave Engbers
- Brewers Round Table
- Building a National Portfolio: Portfolio management and national distribution strategies for craft brewers.
- Building a National Portfolio: Question & Answer with Andy Thomas