Beverage School
Designing Your Label
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Details
- Run Time
- 7 minutes 25 seconds
- Last Updated
- 7/13/2015
Table of Contents
- Are there dimensions, regulations, etc. I need to know before thinking about designing my label?
- What should you keep in mind as you design a label?
- When is the right time to go to a label manufacturer in my product’s life cycle?
- What’s the typical interaction one would get from working with a label manufacturer?
- Is it good to stand out and how do you do so without being disjointed from what you think customer expectations would be?
- What are things you should highlight? Ingredients (not the actual product), features, special diet labels, awards you’ve won, what sets you apart, etc?
- Are there retailers that require my labels be a certain way?