Beverage School
Distribution: The Role of Sales & Marketing
To play this video, become a BevNET/NOSH Insider or Login.
Description
Ron Fournier, Great State Beverages, discusses the role of marketing and sales when it comes to your distribution partner.
Details
- Categories
- Marketing - Sampling , Distribution
- Tags
- Beverages , Craft Beer , Snacks
- Run Time
- 5 minutes 29 seconds
- Last Updated
- 9/4/2014
Table of Contents
- Does a distributor have dedicated sales representatives who will visit accounts on my brands behalf?
- Should I hire a dedicated sales person to support the distribution sales representatives?
- What's the best method to build a sales team?
- What qualifies as a sales incentive?
- How important is sampling my product?
- What is the difference between samples and free cases?
- What is the value in giving my product away for free?
- What is a demo? Will will it?
- What advice would you give brands running a demo?