Beverage School

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Seth Goldman is co-founder and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets.  The company has also enjoyed aggressive expansion of its Honest Kids and Honest Fizz product lines.  In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s lower-calorie, organic and Fair Trade mission.

The following video series covers some of the early lessons Seth learned as he entered the beverage industry and his thoughts on how to finance a new company and product. 


Beverages , Craft Beer , Snacks
Run Time
9 minutes 15 seconds
Last Updated

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