Introduction to Caused-Based Marketing
- Run Time
- 6 minutes 10 seconds
- Last Updated
Table of Contents
- What is Cause Marketing or Cause-related Marketing?
- What is a pity purchase?
- Can a for profit company implement a cause marketing plan?
- How is cause marketing different than traditional marketing techniques?
- How long has cause marketing been utilized by brands and what are some common examples?
- What lessons have you learned when attempting to activate cause marketing plans?