Lessons Learned: 25 Years in The Beverage Business
Co-Founding Nantucket Nectars in 1989 has given Tom First, current Managing Partner of First Beverage Group, a wealth of knowledge on trends and experience. Watch this series to learn more.
- Run Time
- 14 minutes 34 seconds
- Last Updated
Table of Contents
- As a new entry into a category that already has an established leader, how does a brand compete against the dominate player?
- What’s the first responsibility that you would suggest an entrepreneur pass off as their company grows?
- When is it a good time to ride the momentum of a trend?
- What are some indicators that a trend has sustainability?
- What’s the most valuable lesson that you’ve learned in the past 25 years in the food and beverage industry?