Beverage School
Lifestyles of Health and Sustainability (LOHAS)

Description
The definition and discussion of 'Lifestyles of Health and Sustainability' (LOHAS) with Neil Kimberley,VP Strategy and Brand Development at Essentia Water.
Details
- Category
- Brand Development
- Tags
- Beverages , Snacks
- Run Time
- 7 minutes 57 seconds
- Last Updated
- 4/28/2014
Table of Contents
- How would you define Lifestyle of Health and Sustainability (LOHAS)?
- How has LOHAS affected consumer good products?
- Do LOHAS brands have to have defined social mission or can they be associated with LOHAS qualities?
- What percentage of the consumer base is more excited about a LOHAS brand vs. a price sensitive or tasteful brand?
- What are some key characteristics of LOHAS brand packaging?
- What does the LOHAS demographic look like?