Less than a year removed from its launch, Lucky Energy (formerly Lucky F*ck Energy) has landed a fresh $8 million investment as the energy drink rebrands itself to find new distribution opportunities.
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee, the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.
In this week’s new products lineup, we look at new functional powders from Clevr Brands and C4, a larger pack size for 100 Coconuts, and three launches from PepsiCo-owned brands.
Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and “lox in a box.”
If there’s one person who has had her hand in the transformation of aperitifs in the U.S., it’s Melanie Batchelor, who in her 12 years at Campari has built successful strategies for some of the bar world’s most iconic brands.
Reed’s, Inc. saw net sales decline to $44.7 million in 2023, down from $53 million in 2022, even though the ginger beverage maker posted its sixth consecutive quarter of improvements to operating expenses.
As hemp-derived delta-9 beverages shake up the market, state legislatures are scrambling to regulate the sudden influx of THC-infused products. In Massachusetts and Rhode Island, a new industry group – the Adult Beverage Association (ABA) – has formed to help guide the law.
Melissa Heim can list a few reasons why Big Nose Kate, a whiskey brand named after an unsung historical female figure, offers something unique for the backbar.
Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.
For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.
We sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.
