Headlines

Eternal Water Seeks Longevity as It Ramps Up Business

Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.

FABID’s 2023 Annual Report: Deal Doldrums

For those of you looking for a variety of levels of investment capital, the frustration was real in 2023. Deals were down. That’s the read from the FABID 2023 Annual Report, which hit our screens yesterday.

Data: Non-Alc Bev Sales Slow Down On Softer Pricing

Non-alcoholic beverage sales “remained healthy but moderately decelerated” during the two-week period ending January 13 as faster volume growth was offset by softer pricing growth.

How a New Law May Open Doors for Japanese Shochu

For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.

Biosteel, Flow Agree Manufacturing Deal

The new ownership group at sports drink brand Biosteel has forged a three-year manufacturing partnership with fellow Canadian beverage maker Flow Beverage Corp.

Taste Radio: When Straightforward Business Advice Isn’t What You’d Expect

Will Nitze, the founder/CEO of brain health-focused CPG brand IQBAR, shared candid takes on how to scale a food/beverage company, including those on funding (“bootstrapping is the worst thing you can do”), staffing (“how to build a $50M brand with a staff of six”) and retail (“choose channels that scale well).

Petalfast Targets Expansion with $8M Raise

Cannabis brands accelerator and distribution platform Petalfast has raised $8 million in an equity funding round led by a group of family offices in order to support the business’s expansion into new markets.

Sanzo Adds: $5M (And Counting) In New Investment Round

Asian-inspired sparkling water brand Sanzo has opened a new investment round that has already raised $5 million of the desired $8 million as the brand expands its distribution into new regions throughout the U.S.

Taste Radio: The Avoidable $1 Million Mistake & How Ponyboy Won A Showdown

Trademarks are important. Just ask MrBeast. The hosts discussed the YouTuber’s recent legal dilemma as well as the impact of Uber’s decision to shut down Drizly. We also spoke with Ponyboy Slings co-founders Mike and Janell Bass, who shared insights and advice on how to win a pitch slam.