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It feels kinda funny to write, but here goes: the carbonated soft drink (CSD) category recorded a positive four-week growth period in sales. It’s the first time that’s happened in more than a year.
Gatorade has had its run over the past 40 years. The BodyArmor argument is that there are better ingredients, branding and pricing that will appeal to consumers and retailers.
As non-dairy milk alternatives continue to carve out space on retail shelves, one of the category’s biggest players is reaping the profits.
The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.
Secret Squirrel is one of up to a half-dozen other cold brew companies that have received the same cease-and-desist letter from Stumptown over trademarked packaging.
A federal judge has denied a motion from high fructose corn syrup (HFCS) manufacturers, dealing them a blow in a lawsuit over marketing the sweetener as being the equivalent of sugar.
On July 21, Monster filed for U.S. trademark registration for Ultra Sunrise, which leads one convenience store retailer surveyed by Wells Fargo to believe that the company “is moving toward a Monster [carbonated soft drink (CSD)] aimed at Mountain Dew.”
As carbonated soft drink sales continue to decline, the cola giants have benefitted from a self-enacted compromise: smaller cans.
The increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find more natural food and beverage options.
The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.
Continuing to pour innovation into the fast-growing cold-pressed juice category, Blueprint is launching two new flavors in Whole Foods.
Protein2o co-founder and CEO Bob Kral said that despite his initial optimism, he didn’t expect this level of demand. The raise will help him keep up.
A former employee of GT’s Kombucha has filed a class action complaint against the company, alleging the violation of several labor codes.
