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Following a successful limited distribution launch in the Northeast, Sunny Delight Beverages Co. has announced plans to roll out Sparkling Fruit2O to the rest of the country. The line of zero-calorie, flavored, sparkling waters-- one of several new brands with marketing and positioning parallel to that of category juggernaut Sparkling ICE -- will be distributed through the Dr Pepper Snapple system as well as other existing DSD partners of Sunny Delight.

When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.

Suppliers & service companies, apply today to be part of 2014's definitive guide for beverage industry resources, deadline to be included is January 4, 2014.

The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.

Amid rising consumer disdain for high-calorie beverages, a convergence in demand for simple refreshment and functionality is starting to give rise to a broad, catch-all category: premium hydration.

The new Fred focuses on three messages: what happened to the image of water, the flask’s compatibility with pockets and the push for endless refills.

It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.

Wesley Vultaggio, AriZona's owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.

As part of its Taste of Tomorrow program, Kroger has taken on Just Chill, KonaRed, AquaBall and Fred Water. Meanwhile, Red Jacket Juice and AMAZON Beverages have secured distribution with smaller independent retailers.

It’s fraught with controversy, but the latest in certifications -- which have in the past decade ranged from carbon impact statements to recycled content, from Organic to Fair Trade to Kosher and Gluten-Free -- is non-GMO (Genetically Modified Organisms). Runa co-founder and co-CEO Dan MacCombie recently volunteered to help BevNET readers understand some of the work involved in the process, as his company found it to be fraught with speed bumps. Here’s his story.

While our sources don’t necessarily sort by marketed demographic, here’s an interesting look at some of the top kids’ beverages via a look at the $1.1 billion aseptic juice drinks category. No surprise that Capri Sun is the leader here, but there are rising brands in the mix, including Honest Kids and V8 V-Fusion.