Pecoriello: Pepsi Next? Next!
Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…
Headlines
Nestle’s Director of Sustainability: “I asked a lot of hard questions.”
Michael Washburn is convinced, at least. Having put his green credentials on the line in leaving The Wilderness Society to work for a bottled water company, he’d better be. “This…
“Share of Bladder” — Honest Tea, Stonyfield Farm Start April 1 Early
Seth Goldman and Gary Hirshberg, two crusaders for all things organic and healthy, have recorded music videos in support of eating and drinking organic products. Sadly, the message is easily missed, as one can only listen to the songs on "mute." It's part of a viral video campaign to promote the brands and organic awareness as Earth Month (who knew April was "Earth Month?") begins. More details are at their nutty web site.
Lawsuit: LEAN Founder Sued by Louisiana Distributor
The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…
Taylor’s Tonics Doing Fine After Minor Fire
Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…
Red Bull Axing SoCal Network, according to Beverage Business Insights
Pushed by gains in Southern California by chief rival Monster Energy, Red Bull North America is terminating its DSD network in that area, according to a report in Beverage Business…
Target Stores Senior Beverage Buyer Ross Widmoyer to Speak at BevNET Live
The chief beverage buyer for Target, one of the country’s largest beverage retailers, will be discussing the best ways that entrepreneurial beverage companies can present and launch new products in…
BevNET Live: Updated Speaker List; Major Announcements Coming Soon
BevNET Live’s speaker list continues to grow, with major announcements — and a preliminary agenda — to be posted in the next few days. But with just two days left…
Press Clip: What Pepsi Learns from Falling Behind
In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…
Fate of Goose Island Soda? It’s Flappin’ in the Wind
Here’s one question most of the beer media didn’t touch when reporting on this morning’s $38 million takeout of the Goose Island Beer Co. by Anheuser Busch InBev: what becomes…
BevNET Live: Lifeway CEO Julie Smolyansky Added to Speaker Lineup; Early Registration Deadline Ends Thursday
It’s been one of the quietest success stories in the beverage industry, but also one of the most easily validated: Over a four-year period, the sales of Kefir and Kefir-based…
Consumers Go For Good Looks — In Packaging
Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…
Haralambos Adds Brands, And a Chunk of California
Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…
New Hires: ZICO, PepsiCo, IBWA
Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing. A 25-year…