THE PRINCE OF BEVERAGES By Greg W. Prince @@img1 I just came from a conference full of beverage executives and a room full of smart people. I mean no insult…
by John Craven, BevNET.com Editor; [email protected] @@img1 Coke and Pepsi are getting into the low-carb / mid-calorie category this summer with C2 and Edge, respectively. The two beverage giants are…
THE PRINCE OF BEVERAGES By Greg W. Prince @@img1 You know milk, right? You know its assets (builds strong bones), its limitations (don’t leave it out on the kitchen table…
THE PRINCE OF BEVERAGES By Greg W. Prince @@img1 In a democratic republic, we do not get to decide the course of every tax cut proposal, every possible troop commitment,…
@@img1 In a recent episode of The Sopranos, there was a subtle gag about a mob guy who’d gotten out of the can after being convicted in the mid-’80s. The…
By Greg W. Prince What is it they say about living too long? Sooner or later, you’ll outlive everybody you knew. Geez, that’s kind of depressing, and that’s not the…
NEW YORK, NY — At a press event held earlier this week, FUZE Beverage LLC announced that it has entered into a license agreement with Speedo Swimwear to produce a…
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CAMBRIDGE, MA — 2003 was an interesting year for the soft drink industry. Sales of carbonated soft drinks were pretty flat in terms of growth, energy drinks boomed (to almost…
@@img1 NEW YORK, NY – JULY 21 — “Forget about number two, we want to be number one,” Russell Simmons exclaimed with a confident smile. Fielding BevNET’s questions in his…
@@img1 You might wonder, “Does the world really need another energy drink?” Well if the beverage in question is XO, then the answer is a resounding YES! As trends go,…
@@img1 CAMBRIDGE, MA — While Coca-Cola and PepsiCo are preparing to launch Sprite Remix and Mountain Dew LiveWire, respectively, BevNET has been busy testing these latest offerings. First of all,…
How many beverage companies have made it big without the use of advertising? Coke? Bud? 7-up? Coors? Remaining a cult beverage is perfectly fine when bottlers want their brand to…
