The Calexo team are professionals at pivoting. In their five years on the market, the four person co-founding team has moved their product strategy twice. Just when it settled on a product strategy, the California-based brand was kicked out of its home market.
Hemp-derived THC brands look toward new opportunities in the Southeast and other regions of the U.S. amid elevated interest in adult non-alc options, among other distribution news.
Leading spirits brand Tito’s Handmade Vodka plans to leave Republic National Distributing Company (RNDC) for Reyes Beverage Group in California. The announcement comes after RNDC filed notice to lay off at least 60 of its staff in the Golden State.
Before the sun set on a final Winter Fancy Food Show, the event cast a light on a swath of emerging, innovative and better-for-you brands. The hosts highlight a few of their favorite products exhibited at the show, and how package design, ingredients, form factor and taste helped them to stand out.
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the show saw more food than beverage, a handful of exhibitors showed off new liquid innovations and brand extensions. Here are our notes:
Los Angeles-based adult non-alc brand Hiyo has announced a new $19 million investment which included Series A funds, prior convertibles and a “recapitalization."
Hoping to tap into a ‘modern soda’ renaissance, Slice is once again in the market as Suja Life has reintroduced the classic CSD as a healthy, gut health boosting functional beverage.
With its business growing amid a rising U.S. energy drink category, Monster Beverage Corporation expressed confidence in its widening product portfolio and its alcoholic drinks arm, Monster Brewing Company.
When Amanda Thomson launched Noughty Wines, a pioneering brand of dealcoholized wines, in 2019, she was, in essence, flying blind. In this episode, Amanda talks about how she charted an unknown path for a nascent category, why gaining the “absolute trust” of consumers is key to Noughty’s future and why she advises founders to consider what they want to achieve with their brands.
Functional beverage brand Protein2O is getting a fresh new look next month as it prepares to roll out a rebrand and reformulation across its product lines. The 12-year-old business will introduce its new label on February 1, designed by branding firm Safari Sundays.
Coconut water maker Zico Rising confirmed the closing of a Series B round that raised $9.1 million of an anticipated $9.5 million. The brand would not comment on the details of the investment round.
What lessons can we extract from the acquisition of Simple Mills and majority sale of Spindrift, valued at nearly $1.5 billion combined? The hosts talk about what these better-for-you brands did right and what made them attractive to strategic companies and investors. We also sit down with Marcin Malyszko and Amit Singh, the co-founders of purpose-driven cocktail brand Mission Cocktails.
Could sugary soda taxes make a resurgence again? At least in Beantown they are. The Boston City Council is set to debate a new sugary drinks tax after councilor Sharon Durkan called for a new $0.02 per ounce policy last week.
In this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and Pepsi adds a new flavor to its permanent portfolio.
