Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
Headlines
L.A. Libations Debuts ‘Re:Lid’ Resealable, Recyclable Aluminum Can
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
Neutonic Lands $6M Raise Ahead of National Grocery Launch
Productivity drink startup Neutonic has secured $6 million in new funding as it seeks to accelerate its US retail presence with a move into national grocery stores slated for this summer.
Taste Radio: Discipline, Not Dollars. How Paul Hobbs Builds Global, Enduring Brands.
Building a lasting business in a volatile market isn’t easy. Just ask Paul Hobbs. In this episode, the renowned winemaker and founder of Paul Hobbs Wines unpacks the realities of scaling a global enterprise, why capital discipline and patience matter more than hype, and how staying rooted in authenticity can turn a craft into a durable, long-term brand.
Coca-Cola: Revenue Grows on Volume Gains in Q1
Brands including BodyArmor, Powerade, Dasani, smartwater, and Minute Maid all saw volume gains in North America during the quarter, according to CEO Henrique Braun.
![[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/04/27172535/ARMRA-970-150x150.png)
[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles
ARMRA is entering the ready-to-drink category with a shelf-stable bovine colostrum soda designed to translate the brand’s functional benefits into a mainstream beverage format.
Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage Growth
Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.
Martignetti Plans To Acquire RNDC’s Control State Markets; RNDC Eyes Further Deals
Republic National Distributing Company (RNDC) plans to shed the majority of its remaining business, with another transaction divesting from 17 states.
Wet Hydration Lands NBA Star Paul George, Raises $10M
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Columbia Distributing Signs Agreement To Acquire RNDC’s Washington, Oregon Wine & Spirits Biz
Columbia Distributing has entered into a non-binding letter of intent (LOI) to acquire “certain wine and spirits distribution rights” in Oregon and Washington state, as well as “an asset arrangement in Alaska
Danone US Sales Rise 1.5% As Oikos Expands
Soaring global demand for functional nutrition products, with protein at the forefront, pushed sales up 2.7% in Q1 2026 on the back of 1.5% increase in volume and 1.2% bump in average pricing.
Lemon Perfect Founder Enters Second Act With POPWTR
Lemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
‘Fizz for Kids’ Brand Roxberry Hits Modern Soda Set in H-E-B
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
Spirits Distribution: Carbliss Hits New York, Olé Goes National
Carbliss pushes into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expands across the U.S., and ShakeUp transitions to a beer house.