Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.
CSPI’s analysis found that nearly $52 million of the soda industry’s efforts were spent challenging federal public health initiatives while the bulk of the remainder was spent at the state level.
The company is also celebrating its birthday with a limited-edition Lemongrass Reserve Edition flavor, which harks back to the brand’s earliest days in Sharelle Klaus’ kitchen.
Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.
Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.
A recent Harris Poll sought to understand the effectiveness of trendy marketing terms for food and beverages, including handmade/handcrafted, artisan/artisanal, custom, craft, limited edition, and small batch.
The Wall Street Journal landed an interview with Arizona Beverages CEO Don Vultaggio, his first since securing complete control of his company following a seven-year long legal dispute with company co-founder and friend turned foe John Ferolito.
Mounting food waste is said to be at the heart of operational losses that reached $600,000 a month across all Organic Avenue locations by May, 2015.
As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.
Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.
Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.
The company announced the news earlier this month in a Facebook post, revealing that Starbucks has picked up Sipp’s Mojo Berry and Summer Pear flavors.
In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”
