Press Clips: Mountain Dew and Doritos Go All The Way
Last week, photos began circulating online of a Doritos-flavored Mountain Dew being served to students at Ohio’s Kent State University.
Last week, photos began circulating online of a Doritos-flavored Mountain Dew being served to students at Ohio’s Kent State University.
The equity-based crowdfunding company has added Barry Nalebuff to its roster of prominent CPG investors.
Based on Nielsen C-Store sales data for the four-week period ending on Oct. 25, the Coca-Cola Co. saw a 4.9 percent leap in year-over-year dollar sales of its CSD products within the channel.
Billionaire yogurt maker Hamdi Ulukaya, who started Chobani, announced plans today to "invest in and cultivate emerging food entrepreneurs," according to an announcement from the company.
One of the buzziest trends in coffee involves mixing the liquid with a well-known, dairy-based product. Hearing it described like that, the combination seems like a relatively common and benign pairing. The familiar ingredient, however, is none other than butter. Yes, butter.
A handful of health-conscious beverage companies expanded their distribution recently on local, national and international levels.
A National Health and Nutrition Examination Survey gets the scoop on what beverages Americans are drinking most .
Founder Ben Weiss is reporting that the company is approaching $50 million in sales.
Packaged in a custom-molded 16.9 oz. bottle, the new look also unifies the brand’s tea and “Honest-Ade” products into a single line, the latter reformulated and positioned as herbal teas.
The beverage industry saw wins and losses in the results of last night’s midterm ballot questions.
The inaugural guide features a range of early-stage and established craft spirits brands, each producing an array of unique, small-batch spirits, from across the U.S. The compilation also includes a broad spectrum of mixer companies playing in the space, showcasing the continuing breadth of variety in the category.
Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.
Coca Cola continues to lead the charge in CSD’s continued overall growth in sales.
Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).