The first redesign of Barq's packaging in 20 years takes the beverage back to its founding roots in the Gulf Coast region where the brand was founded 114 years ago. While Barq's cans and labels will maintain their distinctive silver sheen, Coca-Cola, which purchased Barq's in 1995, pays homage to the brand's heritage in New Orleans, Louisiana and Biloxi, Mississippi.
Call it long-tail CSD manufacturing. Call it Jones Soda crossed with Threadless. Call it a virtual Freestyle machine. Call it the world's biggest Sodastream. To use the parlance of the entrepreneurial world, you can just plain call it disruptive. The basic idea? Put a bottling plant inside a small machine, and let everyone start contributing flavor and ingredient combinations.
Greenlight Beverages, the maker of Chronic Ice, a line of hemp iced teas, has announced the introduction of two new flavors, a hemp soda, and plans for future line extensions. Greenlight will launch Chronic Ice Grape Escape and Peach Perfection as well as Chronic Ice Ginger Ale next month. Along with the new flavors and soda, Greenlight will also introduce a new packaging design "that expresses the hemp beverage’s refreshing-now-and-healthy-later benefit."
Boosted by higher prices, decreased marketing spending, and strong sales from Dr Pepper TEN and Sun Drop, Dr Pepper Snapple (DPS) beat Wall Street earnings expectations for the fourth-quarter of 2011. Despite an overall decline in sales volume, DPS announced yesterday that its fourth-quarter net income increased by 48 percent to $166 million, as the company earned $0.82 cents per share, easily besting consensus estimates of $0.74 per share.
New coconut water/hydration beverage Power Coco debuted recently, and it's got a set of investors who might sound familiar. The four-sku line, which is out of Arizona, is the product of former minor league baseball player Tyler Beuerlein and Stephen Vasquez, a former sales executive with O.N.E. and Glaceau.
Pitaya Plus announced today a new distribution agreement with New York City-based High 5 Distributors. High 5 specializes in all-natural and organic products and will distribute the dragonfruit drink to 1200 accounts in metro New York.
It only rolled out a few months ago, but with experienced hands behind the wheel, Aloe Gloe is making an impression on its retail neighborhood. The “aloe water” brand, which was started by L.A. Libations partners Danny Stepper, Pat Bolden and Dino Sarti, has added several significant new retailers in recent weeks, including placements in stores belonging to important national chains like Target and Costco.
One key announcement in PepsiCo’s earnings call yesterday was the departure of Massimo d’Amore, the company’s Global Beverage Group chief and the former CEO of Pepsi Beverages Americas.…
The old joke is still a good one: Q: “How do you make a small fortune in the beverage business?” A: “Start with a large fortune.”…
This morning, PepsiCo announced that it would be trimming 8,700 employees -- 3 percent of its global workforce -- as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.
When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t…
Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…
He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…
Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…
