BROKEN ARROW, OK – June 29, 2026 – Botanic Tonics, the leader in kava-centric botanical supplements, today announced the nationwide availability of KavaMaté, its botanical energy formula that unites two ancient botanical traditions: noble kava root and yerba mate. This distinctive pairing delivers sustained, grounded energy without the crashes and jitters associated with conventional stimulants, designed specifically to meet consumer demand for clean, plant-based alternatives.
KavaMaté joins Botanic Tonics’ flagship tonic feel free CLASSIC at retailers including Murphy USA and select retailers nationwide.
“feel free CLASSIC is our flagship and a perennial NielsenIQ top SKU in the energy and supplement category, with hundreds of millions of servings sold” said Chris Elebesunu, Chief Sales Officer at Botanic Tonics. “KavaMaté now joins feel free CLASSIC at retailers nationwide, giving consumers a second botanical formulation from the brand they already trust.”
As KavaMaté expands to Murphy USA and retailers nationwide, consumers can take advantage of a variety of limited-time promotions being offered at participating national retailers throughout the summer.
A Modern Energy Offering, Powered by Trusted Botanicals
KavaMaté’s innovative formula brings together two revered botanicals with deep cultural roots that have been trusted for centuries. Noble kava root, ceremonially cherished throughout Pacific Island cultures for more than 3,000 years, provides mental clarity while maintaining calm. Yerba mate, valued by indigenous South American communities for centuries, delivers natural sustained energy.
Together, these botanicals create an energy experience greater than the sum of its parts. The combination of noble kava root and yerba mate provides a balanced energy profile that creates Botanic Tonics’ signature “chilled energy:” a balanced state of calm, ideal for transforming ordinary moments into opportunities for presence.
More Ways to Experience feel free
Originally launched in select markets, strong consumer demand is bringing KavaMaté to retailers nationwide, marking a significant milestone for Botanic Tonics as the market for clean, recognizable, plant-based energy alternatives continues to grow exponentially.
The Botanic Tonics Difference###
About Botanic Tonics
Botanic Tonics is the leader in botanical supplements. Founded in 2020 and headquartered in Broken Arrow, Oklahoma, our feel free® product line harnesses the wisdom of ancient botanical traditions to support energy, focus, and mood. Our flagship product, feel free CLASSIC®, combines noble kava root and natural kratom leaf, in a formulation that contains no synthetic ingredients, alcohol, or chemical extracts and is for responsible consumption, adults 21+. We deliver botanical pairings that deliver sustained, grounded energy without the jitters associated with artificial energy drinks in Kava Maté.
With hundreds of millions of servings sold , feel free CLASSIC® maintains the strongest safety record of any kratom product on the market, backed by government testing, gold-standard clinical trials, and expert medical review. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and undergo multiple tests for consistency and safety. Botanic Tonics continues to lead the energy and supplement category in education and transparency through extensive consumer education.
Disclaimer
Warning: feel free CLASSIC contains natural kratom leaf which, like caffeine and alcohol, can be habit-forming and harmful if consumed irresponsibly. Avoid if you have a history of substance abuse. When consumed as recommended, feel free CLASSIC has not been shown to cause any serious physical or social harm. The level of addiction risk is lower than nicotine and alcohol.
Caution: Not for consumption by or sale to persons under the age of 21. May interact with certain medications: consult a licensed, qualified healthcare professional before use. Do not consume with excessive alcohol. This product is not intended for those who are sensitive to the active ingredients or women who are pregnant, nursing, or trying to become pregnant.To learn more, visit our Consumer Education page at Botanic Tonics.comFor More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses