News

Taste Radio: ‘When You Try To Quantify The Magic, That’s When It Stops.’

Kevin Lee, the co-founder of fast-growing better-for-you ramen brand immi, explained how an emphasis on community building has paid off, why the company doesn’t stress about a financial return on its investment in social media and why monthly strategy calls end with urgency about the unknown.

BLK & Bold Expands Charitable Mission with New Non-Profit Foundation

The Des Moines, Iowa-based brand announced the new 501(c)(3) non-profit today, which will be run by BLK & Bold co-founder and Chief Values Officer Rod Johnson. The company currently donates 5% of gross proceeds to a group of 14 different organizations as part of its For Our Youth (FOY) Initiative.

GoodSport Announces New Flavors and Collaboration

GoodSport, the natural sports drink that’s backed by peer-reviewed published studies to provide rapid and long-lasting hydration and improve performance, has just announced new flavors and a dynamic collaboration.

Glanbia Nutritionals Launches OptiATP

Glanbia Nutritionals has introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

Lunazul Tequila Introduces Primero Collection

Lunazul Tequila – the hand-crafted, 100% Blue Weber agave tequila produced under the masterful direction of Heaven Hill Brands partner Tierra de Agaves and Master Tequilero Francisco Quijano – is pleased to announce its Primero Collection, which includes three distinctive expressions: Primero-Cristalino, Primero-Humoso, and limited release of Extra Añejo.

Can Sacred Energy Take Yaupon Mainstream?

Sacred Energy was founded this year by Paul Frantellizzi, a CPG entrepreneur specializing in natural health and wellness foods and supplements, along with his wife and chief brand officer Pamela Peters and business partner Billy Brown, the owner of yerba mate products maker Sol Mate Beverage Group.