News

WESAKE Partners with TGI Fridays and C3’s Krispy Rice Sushi

TGI Fridays is taking a significant step in redefining its dining experience by diversifying its menu options. This strategic move includes the debut of Krispy Rice Sushi and the introduction of WESAKE, a refined Japanese sake, to its beverage offerings.

Camarena Tequila and Concacaf Announce Partnership for 2024 Concacaf Champions Cup

Camarena Tequila – the most awarded tequila* made from 100% blue weber agave – and the Confederation of North, Central America and Caribbean Association of Football (Concacaf) announced today Camarena’s partnership as the official tequila of the 2024 and 2025 Concacaf Champions Cup, a revamped version of the region’s premier club championship that will kick off on February 6.

Westrock, Select Milk Partner To Produce Milk-Based Coffee RTDs

Westrock Coffee is expanding its already ambitious strategic vision for ready-to-drink, announcing yesterday an agreement with Texas-based Select Milk Producers to create a joint venture for dairy or plant-based milk coffee-based beverages.

Liquid Death Looks to Reanimate Consumers with Death Dust

The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.