News

Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth

DeCicco confirmed to BevNET that he has taken the role at the leading U.S. yerba mate maker, which has been focused on growing its East Coast presence about a year after rebranding the business from its former identity, Guayakí.

New Hard Lemonade RTDs Squeeze Out Mainstays

If hard tea feels like a tidal wave of ready-to-drink (RTD) disruption, hard lemonade is experiencing a tsunami, according to a new analysis from Bump Williams Consulting (BWC).

Retailers Add More Space For High ABV RTDs, NA Analogs, THC

Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.

Vita Coco Sales Rise 37% in Q1

Retail growth, improved pricing and positive private label shipment trends led Vita Coco to a strong Q1 2026 performance, announcing this week 37% net sales growth to $180 million in its latest earnings report.