Rachel Kusin was announced as Last Crumb’s marketing director earlier this week, where she will be tasked with utilizing an omni-channel marketing approach to help generate more buzz and establish a lasting brand identity for the luxury cookie brand.
Los Angeles-based Courtside is positioning itself as sitting on the sidelines of several categories. Without leaning too far in any specific direction, the product -- a combination of Thai young coconut water, real fruit juice and a touch of carbonation, available in 12 oz. slim cans -- is looking to play well on the court and off.
Starting August 26, Jameson Irish Whiskey is giving Americans the chance to experience its award-winning Dublin Bow St. Distillery right here in the U.S. for the first time, taking over New York City’s iconic Hudson Yards for two weeks.
In this week’s roundup of new products, Yerbaé creates a better-for-you iteration of a fall-favorite flavor, Blue Bottle announces a new limited-edition “Exceedingly Rare” coffee and Phyll rolls out shelf-stable smoothies.
818 Tequila, the award-winning Tequila brand founded by Kendall Jenner, announced the launch of Eight Reserve by 818 – an ultra-premium Añejo Reserve that will be available for purchase in September.
Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Diesel Beverages announced it has received a purchase order from a major beverage distributor.
As tequila sales continue to outpace all other traditional spirit categories*, Spirit of Gallo has announced a strategic investment in the Tequila Komos brand, the highest-rated tequila portfolio, assuming U.S. distribution rights effective immediately.
Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.
Boardroom Spirits, an award-winning innovative craft distillery based in Lansdale, PA, announces its product availability and expansion milestone to Massachusetts through a partnership with Coastal Craft Distributors.
Old Forge Distillery has announced the launch of Rocky Top Corn Whiskey, a spirit honoring the tradition and celebration of sports in the south.
Hydration beverage producer Electrolit has named former Red Bull senior director of marketing Christian Patiño Webb as its new CEO. Patiño Webb comes to the company from Unilever, where he served as VP of marketing for SmartyPants Vitamins.
Greenbar Distillery, Los Angeles’ first distillery since Prohibition and home to the world’s largest portfolio of USDA certified organic spirits, has created a non-alcoholic version of its popular Hibiscus Spritz.
Cathead Distillery, Mississippi’s first and oldest legal distillery, is thrilled to announce the release of three age statements of their award-winning Bristow Gin, including a 1-, 4-, and 7-year Barrel Aged Reserve.
