New Products


SolMaya Brands, a registered brand of Presto Food & Beverage, Inc. has launched its new line of delicious Hispanic-targeted fl avored ready-to­drink dairy beverages, including a Mexican Style Horchata, a Horchata Sabor de Morro, a Morir Sonando (Orange Jubilee) and Avena (Oatmeal Shake). SolMaya Brands has put these four nos­talgic Latin American fl avors into modern, shelf- stable ready-to-drink packaging, including 9.5 oz. glass bottles and 12 oz. aluminum cans. For more information please call (973) 632-9170.


San Francisco-based Delicious Brands recently launched White Lotus, the fi rst in a new line of premium “lifestyle-enhancing” vodkas. White Lo­tus combines premium vodka with all-natural in­gredients. Lotus can now be found in more than 200 select restaurants and lounges in Northern California and is expected to start appearing in Los Angeles and other key markets. More formu­lations of Lotus are soon to follow. A portion of the proceeds from White Lotus will be donated to local charities that promote health and the arts. The vodka is made locally in the Bay Area and the packaging makes extensive use of recycled mate­rials. For more information, call (323) 337-9042.

Hood River has launched ULLR Nordic Liba­tion, a peppermint cinnamon schnapps named for the mythical Norse god of skiing, ULLR (pro­nounced Ooh-ler), a fi erce Viking bowman. ULLR has been introduced in several Western states this year, primarily in areas where winter sports rule, like Bend, Mt. Bachelor and Mt. Hood, Ore., As­pen and Breckenridge, Colo., Jackson Hole, Wyo., Park City, Utah and Sun Valley, Idaho. Each 750ml bottle contains 45 percent alcohol by volume and is about $22.95. Hood River Distillers of Hood Riv­er, Ore. is the distributor and marketer of the new product. For more information, call Hood River at 503-574-3693.

Heaven Hill Distilleries, Inc., producers of the Burnett’s Gin and Vodka franchise, have added- Strawberry as the 16th fl avor to one of the indus­try’s largest portfolios of fl avored vodka. Burnett’s Strawberry Vodka is available in PET 1.75 L and glass 1 L and 750 mL sizes. It is bottled at 35 per­cent alcohol by volume (70 PROOF). The launch of the new fl avor will be supported by POS for both fl oor displays and shelf facings, as well as sales education materials. The Burnett’s website (www. will also provide information and appetizing drink recipes for all the fl avors. For more information, contact Heaven Hill Distilleries, Inc. at (502) 413-0219.

Hiram Walker, the diverse line of premium li­queurs made with all-natural fl avors, continues its long tradition of innovation with the introduc­tion of Hiram Walker Melon Liqueur. This product is a delicious honeydew melon fl avored liqueur made with all-natural fl avors. The launch of Hiram Walker Melon Liqueur capitalizes on the contin­ued popularity of fl avored cocktails and reinforces Pernod Ricard USA’s commitment to solidifying Hiram Walker’s position as a leading player in the dynamic liqueurs category. The launch of Hiram Walker Melon is being supported with pre-packed recipe neckers. Melon will be available in 750 mL and 1 L sizes and will be sold – along with other top Hiram Walker Liqueur fl avors – at a suggested retail price of $9.99 for the 750 mL.

Stolichnaya Vodka, the genuine Russian vodka, has announced the addition of two new size of­ferings for its ultra-luxury vodka, Stoli elit. As of November, 2007, Stoli elit is available in a 1.75 L and 50 mL trial size in addition to the 750 mL and 1 L sizes currently available, Stoli elit 1.75 L and 50ml are available for a suggested retail price of $129.99 and $8.99 respectively. For more informa­tion, call 203.254.8225

Coole Swan is a new spirit that uses the best cream from Irish dairies, real Irish Single Malt Whiskey, and cocoa instead of sugar. It is an all natural cream liqueur with no artificial colors, flavors or preservatives. Coole Swan is currently available in New York in 750 mL and 1 L at an av­erage retail price of $24.99 and $34, respectively. For more information, call (646) 329.9355.

Tullamore Dew Irish Whiskey is unveiling a new crock just in time to celebrate St. Pat’s this year. With its deliciously smooth taste, Tullamore Dew boasts an impressive 20 international awards and medals. Distilled three times for maximum purity and aged in high-quality oak casks, Tullamore Dew comes in a range of blends. The SRP is $32.99 for the 750 mL crock. Distribution is nationwide. For more information, call (212) 477-8090.


Crown Imports will begin shipping the new Coro­na Extra can 12-pack from Mexico in mid-January for March placement at retail. The 12-pack was developed in large part a response to sales of the new blue Corona Extra 12 oz. can, which launched earlier this year. The 12-pack design complements the can design and features bold logo and can graphics. POS materials including case cards, shelf strips, static stickers, fl oor graphics and dis­plays will help retailers to increase Corona Extra can 12-pack sales and garner additional shelf/ display space. For more information, call Crown Imports at (312) 873-9279.

Malt Beverages

Diageo has added three products to its fast-grow­ing Progressive Adult Beverages (PAB) category: Smirnoff Ice Light, Smirnoff Ice Strawberry Açai and Captain Morgan Parrot Bay Mojito. Smirnoff Ice Light is the latest addition to the Smirnoff Ice line of fl avored malt beverages, bringing together the top selling PAB brand with the fast-growing luxury light segment. One bottle contains only 110 calories and offers consumers a crisp-tasting alternative to light beer. It is available in 6-packs and variety packs at the suggested retail price of $7.49; 12-packs will also be available. Smirnoff Ice Strawberry Açai has a hint of Brazilian fruit açai. Available in 6-packs at the suggested retail price of $7.49; it will also be included in new Smirnoff Ice variety packs and will be offered in 24 oz. bot­tles. The Captain Morgan Parrot Bay Mojito brings consumers the island fl avor of the hugely popular Mojito. It will be available at the same price point and in the same package sizes as the Smirnoff Ice line. For more information, contact Diageo at (646) 223-2040.

Enhanced Water

Hint Inc. has unveiled four new fl avors: Hibiscus Vanilla, Watermelon, Honeydew Hibiscus and Blackberry will be joining Hint’s nine other popu­lar fl avors. These four new enticing fl avors are a great addition to the all-natural and sugar-free line and will help expand Hint’s message of simple, great tasting water without all the junk. Each 16 oz. bottle is $1.79, with 24-bottle cases available for $44.00. All of Hint’s fl avors can be found in fi ne grocery stores and major retailers, such as Whole Foods and Stop & Shop, all over the United States. For more information, call 212) 584-4299.


Bigelow Tea and AriZona Beverages are teaming up to offer retailers and tea drinkers a new line of bottled ready-to-drink chai teas. Bigelow Tea’s new ready-to-drink fl avors are available in Mocha Chai Latte and Vanilla Chai Latte. These 10 oz. bottles offer consumers a convenient, on-the-go bever­age choice with an MSRP of $1.79 per bottle. After initial testing in New York and Florida, a national rollout will follow and continue throughout early 2008 in grocery stores and convenient stores. For more information, please call AriZona at (513) 357-4750.

Honest Tea will be expanding its reach to con­sumers by introducing two brand new teas: Citrus Decaf Spice Tea and Jasmine Green Energy Tea. The company has also added two new varieties to its line of 64 oz. bottled teas: Mint Green Tea & Mango Acai White Tea. Jasmine Green Energy Tea earned its name not only because it’s a natu­rally invigorating blend of green and white teas, but because Honest Tea buys renewable energy credits to offset the CO2 emissions generated from the production of the tea. Lightly sweetened, Jasmine Green Energy contains just 17 calories per serving. Citrus Decaf Spice Tea takes Honest’s traditional smooth black tea and spices it up with everything from tangy cinnamon to an Amazonian superfruit called cupuaçu. A member of the cocoa family, cupuaçu has a creamy, citrus taste and is loaded with antioxidants. A hint of agave and a low glycemic sweetener creates a perfect balance between great taste and good health. Citrus Decaf Spice with Cupuacu contains 17 calories per serv­ing. For more information, call Honest Beverages at (651) 228-9141.

Sparkling Juices

Apple & Eve has launched of Fizz Ed, an all-natu­ral fruit juice and sparkling water beverage, as a healthy alternative to traditional sodas on the mar­ket. Available in four great tasting varieties – Red Raspberry, Orange Mango, Pomegranate Cherry and Green Apple – Fizz Ed contains none of the high fructose corn syrup or artificial ingredients found in carbonated soft drinks. Each single-serv­ing 8 oz. can contains 70 percent pure fruit juice. Fizz Ed will retail for $3.99 for a four-pack. Fizz Ed will be widely available in supermarkets and club stores nationwide beginning January 2008. For more information about Fizz Ed, call Apple & Eve at (516) 222-0236.


More than 110 years after the ice- cream float was first consumed, A&W and Sunkist Floats are being introduced to recreate all the rich creamy frothi­ness of a real ice cream float in a bottle. Available in convenient 11.5 oz., vintage soda-shop-inspired glass bottles with twist-off tops, A&W and Sunk­ist Floats’ rich, creamy flavor can be found at major retail, grocery and convenience stores na­tionwide. The suggested retail price is $1.79 for a single serve bottle and $5.99 for a 4-pack. For more information, call Cadbury Schweppes at (646) 935-4082.

Anticipating demand for single serve sizes for entertaining, Reed’s is debuted its new 7 oz. long neck bottles of Reed’s Extra Ginger Brew at the 2008 Fancy Food Show in San Diego. The mini- versions of the popular handcrafted and natural brewed ginger ales will be sold in 8-packs nation­wide in retail stores and select bars and restaurants in major metropolitan areas as a premium and healthy mixing alternative. Each 7 oz. bottle packs 15 grams of fresh ginger, known for its health-pro­moting properties like cancer-fighting and sooth­ing upset stomachs. The 8-packs will feature drink recipes on the packaging and retail for $8.99. For more information, call (651)789-1268.

Vignette Wine Country Soda, the sparkling ar­tisanal soda made with juice from premium Cali­fornia wine grapes, has just bottled and released a new Rosé variety made from a blend of Grenache and Sauvignon Blanc juices. The newest addi­tion, with a hint of pink, is whimsical in appear­ance while offering a refined taste profile. Vignette Wine Country Soda is an all-natural, effervescent artisanal soda lightly sweetened with the juice of premium California varietal grapes. Currently available in Pinot Noir, Chardonnay and Rosé vari­eties, the sodas have a sophisticated, vine inspired label and are presented in either single-serve, 12 oz. glass bottles or a newly introduced 4-pack. Vignette Wine Country Soda is now available at select restaurants and gourmet stores. For more information, call (323) 481-0451.

The Healthy Beverage Company, creators of Steaz Sparkling Green Tea beverages, has intro­duced a line of new Sparkling Green Teas in 12 oz. cans. These products are now available na­tionwide through food service and Direct Store Delivery channels. Lightly carbonated and decaf­feinated, the new cans come in four popular fla­vors – Raspberry, Orange, Root Beer and Green Tea With Lemon. Each can of decaffeinated Steaz Sparkling Green Teas is sweetened only with pure organic cane juice and contains the same ben­eficial antioxidants and polyphenols as a cup of green tea. Additionally, the new cans contain or­ganic acerola juice, a tropical cousin of the cherry famed for its high vitamin C content. To learn more about Steaz call (215) 321-8330.


Innovative cocktailing brand Stirrings launched super-premium Red and White Sangria Mixers at the Winter Fancy Food Show in January. These new varieties offer an easy and unique solution for at-home entertaining – just pair with a bottle of wine for an upscale take on the classic wine punch. Stirrings Red Sangria is a pulpy rich mixture of all- natural strawberry, orange, Key lime and blood orange juices along with white peach purée. Stir­rings White Sangria is a light blend of fruit juices including apple, white grape, Key lime, pineapple and white peach puree, and is best served cold with ice. As with all of Stirrings’ products, the Red and White Sangrias highlight the company’s phi­losophy that “better ingredients make better cock­tails.” All Stirrings products are made with natural ingredients, including real fruit juice, triple-filtered water and cane sugar. Stirrings Sangria Mixers will retail for $9.99 – $10.99. For more information, call (212) 754-1400.

Energy Shots

The Jolt Endurance Shot enters the fast growing “extended energy” category behind a brand that literally means energy, Jolt, which launched Jolt cola in 1985. The Jolt Endurance Shot contains a heaping dose of amino acids, electrolytes, vita­mins, enzymes plus caffeine. Jolt Endurance shots are sugar-free, so there’s no crash after just a few hours. Profit per inch is unusually high on Jolt Endurance Shots. At just 1.5” wide, Jolt Endurance Shots have an SRP of $2.49 on 2 oz.. single bottles, with twin packs and merchandising shippers also available. For more information, call Jolt at (585) 381-3560.

Energy Drinks

AriZona has added All City NRG to its line of green tea-based energy drinks. All City NRG is a non­carbonated, balanced blend of vitamins, minerals and herbs and contains no preservatives, no arti­ficial colors and no artificial flavors, with a green tea and pomegranate flavor. The product is be­ing packaged in a 16 oz. can with three separate “street art” inspired can designs. All City NRG is the fourth addition to the Company’s Green Tea Energy line. The product is being test marketed in New York, Florida and Chicago with plans to dis­tribute nationally after the first of the year. The suggested retail is $1.99-$2.49. For more informa­tion, please call AriZona at (513) 357-4750.