In 2005, Americans turned to wine as their alcoholic beverage of choice, so beer companies turned to advertising. It worked. Craft brewers and import beers flourished under the "Here's to Beer" campaign spearheaded by Anheuser-Busch, but a shifting economy could send more money toward Bud, Miller and Coors.
A custom screwtop helps Fuze catch nitrous in a bottle.
Posters, placement and blogging gave Fred a marketing edge...
Carbon neutral certification and a distribution deal with...
Doctor-turned beverage creator Alex Hughes will have to ...
Enhanced water plus playful personalities put bot at the top...
A run-down of products and people at the 2008 Winter Fancy...
Senators. Love. Bourbon.
A simple credo: Drinks must taste good.
What's coming to the beverage industry for the summer selling season.
Supermodels, generic beer, legislation and juice bars in your store.
It's a good time for breweries, but those good times could end if materials costs continue to rise.
