New Products


R.W. Knudsen Family’s Spritzers reappeared on shelves this spring. The new Spritzers contain 70 percent to 80 percent juice, a reduction from the original 100 percent juice formula. This adjustment, in combination with the brand’s transition from 12 oz. cans to 10.5 oz cans, decreased the calories per can from about 200 to 120 or 110. The new can design showcases real fruit and lively colors. The new Spritzers come in 4-packs with a recyclable paper wrap, replacing the former 6-pack unit. Spritzers are sold at natural and traditional grocers nationwide for $3.99 per 4-pack. Flavors include Mango Fandango, Tangerine, Red Raspberry, Jamaican Lemonade, Black Cherry, Boysenberry, Grape, Ginger Ale, Lemon Lime, Cranberry, Mandarin Lime, Strawberry, Orange Passionfruit and Peach. For more information, call (303) 449-2108.

Fizzy Lizzy announced a re-branding of its sparkling juice line, with a new logo and graphics for its packaging as well as its website. The revised packaging emphasizes a clean, simple and fun look. The new labels and 4-packs hit stores starting in May. Fizzy Lizzy consists of fruit juice and sparkling water with an average of 60 percent juice per bottle. The line includes eight flavors and is sold in select grocers, health-food stores, restaurants and cafes across the country. For more information call (800) 203-9336.

IZZE Beverage Company introduced limited edition SKU, IZZE Sparkling Guava. Made with 70 percent juice and a splash of sparkling water, Sparkling Guava contains no refined sugars, caffeine, preservatives or artificial flavors. Sparkling Guava’s 4-pack packaging promotes awareness for IZZE’s non-profit partner, Global Education Fund. Sparkling Guava is available exclusively in Whole Foods Market nationwide for a suggested retail price of $1.00 to $1.69 per bottle or $3.99 to $5.99 per 4-pack. Guava will only be around for the summer. For more information, call (310) 248-6119.


Shipyard Brewing Company announced the release of Shipyard Wheat Ale. This new beer is available year-round in 6-packs, 12-packs and on draft. Shipyard Wheat Ale is a crisp American style wheat ale with a soft golden color and nice copper hue. This filtered wheat beer is 4.5 percent alcohol by volume and is made with 60 percent Malted Wheat and 30 percent Pale Ale Malt. There are touches of Light Munich and Caramunich Malts and a hint of Crystal Malt. This beer is subtly hopped with Glacier and Hallertau Hops and a new aroma hop called 04-188. Shipyard Wheat Ale is available across the Northeast and Florida at a typical retail price of $9.99 per 6-pack, and distribution is expected to expand to other markets throughout the year. For more information, contact Shipyard at (207) 761-0807.


Southern Comfort announced new labeling that reasserts its New Orleans provenance. Individual design cues have been created for each product within the Southern Comfort portfolio – 70 Proof, 100 Proof, Special Reserve, newly introduced Southern Comfort Lime and each Ready to Serve Cocktail. The neck wrap features an award-winning illustration designed by Christian Northeast. The iconic shield on the front of the bottle is the new shorthand for the brand serving as a simplified, contemporary badge. It features the fleur de lis and filigree reminiscent of the wrought iron balconies often found in New Orleans. The new package was designed by Cue, a brand design company based out of Minneapolis, Minn., and is now hitting shelves globally with a suggested retail price of $16.99 for Southern Comfort 70 Proof 750ml. For more information, call (502) 774-7643.

Phillips Distilling Company introduced UV Coconut Vodka. UV Coconut Vodka is an all natural coconut flavored vodka that’s distilled four times, carbon filtered and sweetened with cordial-grade cane sugar from Florida. UV Coconut Vodka is available in all normal bottle sizes. The suggested retail price for the 750ml is $12.99. This product is currently available across the U.S. and Canada. For more information, call (612) 677-1717.

BACARDI launched two new cocktail additions to its ready-to-drink portfolio: Bacardi Classic Cocktail Piña Colada and the Bacardi Classic Cocktail Strawberry Daiquiri. Both pre-mixed cocktails are made with Bacardi Superior Rum. The translucent 750 ml and 1.75 L bottles contain 15 percent ABV and have a suggested retail price of $12.99 and $19.99. The launch will be supported nationally with consumer and trade print advertising, digital, POS, sampling events and PR. For more information, call (786) 264-8421.

Dirty Blonde Champagne Cocktails launched in Los Angeles with Raspberry Flirtini and Peach Passion Bellini flavors. Dirty Blonde Champagne Cocktails are served in clear, sleek, 187 ml bottles, sold in 4-pack totes, and contain 12 percent alcohol by volume. Each 4-pack retails for $13.99 and is currently available for purchase at BevMo. For more information, call (310) 858-2222.

Haamonii Shochu (soju) mixes like vodka but with fewer calories and half the alcohol. A two-ounce serving of Haamonii is approximately 70 calories and 22 percent alcohol, compared to as much as 120 calories and 30-50 percent alcohol for vodka. Haamonii is available in two varieties: Haamonii Original and Haamonii Lemon. Haamonii is currently available on premise in San Francisco, Los Angeles and Atlanta. Consumers can now order Haamonii online, and the brand has secured retail distribution in California and Atlanta with New York soon to follow. For more information, call (323) 337-9042.


New Odwalla Strawberry Protein Monster packs 25 grams of protein in every bottle. Organic Soymilk and milk protein provide the protein while strawberries deliver a fresh berry flavor and aroma. Strawberry Protein Monster also delivers Vitamins B6, B12, calcium and zinc. Odwalla Strawberry Protein Monster is available in 450 mL (15.2 oz.) recyclable plastic bottles and can be found in natural food stores, select supermarkets and specialty outlets throughout the country. For more information, call (718) 746-0087.

Joint Juice introduced the reformulated Joint Juice Supplement Drink. This 20-calorie, juice-based beverage combines a full day’s supply of Glucosamine with Chondroitin, vitamin D3, vitamin C and antioxidants. Joint Juice Supplement Drink now features Cran Pomegranate and Blueberry Acai flavors in resealable bottles. Joint Juice Supplement Drink is nationally available in the vitamin aisle at warehouse clubs, mass merchandisers, grocery stores, and drug stores. The suggested retail price is $5.99 per 6-pack of 8 oz. bottles and $16.99 per 30-pack (club stores only). For more information, call (415) 392-2232.


Woodbridge by Robert Mondavi introduced California Brut Sparkling Wine. Woodbridge by Robert Mondavi Brut Sparkling Wine displays green apple, ripe pear, and bright citrus notes with a toasty finish. The Woodbridge by Robert Mondavi Brut Sparkling Wine will be available nationally beginning June 1, 2010. The suggested retail price for 750 ml is $9.99. For more information, call (415) 978-9909.

Lualle, LLC introduced BonBlaze Wine Sorbet. Available in Natural Cranberry and Natural Blueberry varieties, BonBlaze uses real fruit and is sold non-frozen in 1 L TetraPrisma. Each package, containing 12.5 percent alcohol by volume, will be available at $10.99 retail. For more information, call (347) 668-7460.


Stacker2 announced new Stacker2 Vitamin Shots. Stacker2 Vitamin Shots deliver essential vitamins in a 2 oz. shot that contains zero sugar and zero calories. Vitamin Shot Hangover Helper is a blend of B vitamins, milk thistle, green tea, dandelion and ginger root in a Detox Lemonade flavor. Vitamin Shot Self Defense contains B vitamins, vitamin C, Echinacea, zinc and other herbs in an Intense Orange flavor. Vitamin Shot Joint Fit combines glucosamine, chondroitin and vitamin D with a Sweet Cherry flavor. Vitamin Shot Rest & Relaxation is a fusion of valerian root extract, passion flower extract, L-tryptophan and chamomile extract in a Blissful Blueberry flavor. Vitamin Shot Prolong Pleasure is a mixture of horny goat weed, ginkgo and maca root in a Tropical Passion flavor. For more information, call (973) 786-7868.

Solvi Brands LLC introduced CRUNK!!! Energy Stix. CRUNK!!! Energy Stix contains only 10 calories and 3 grams of carbohydrates in an orange-flavored powdered format that requires no water and no mixing. CRUNK!!! Energy Stix come two per blister package. For more information, call (678) 578-5320.


AriZona Beverage Company announced the launch of RESCUE Water, a line of enhanced waters with a proprietary blend of Twinlab vitamins and antioxidants. Berry Blend combines L-Theanine, green tea extract and lemon balm extract. Lemon Lime is designed to provide a boost in energy, with a blend of guarana extract, green tea extract and natural caffeine. Orange Citrus blends Alpha Lipoic Acid, green tea extract, milk thistle extract, and L-Glutathione. Pomegranate Punch blends Arabinogalactin, green tea extract and elderberry extract to support immunity. The RESCUE Water line contains no preservatives, no artificial colors and no artificial flavors. RESCUE Water is sweetened with Reb A and contains only 25 calories per 8 oz. serving. AriZona’s RESCUE Water is currently available in 20.5 oz. PET bottles. Suggested retail price is $1.39 – $1.89 per bottle. For more information, call (516) 812-0260.


Gold Peak has launched its new multi-serve chilled Gold Peak Tea nationally and has replaced its single-serve glass bottles with new 18.5 fl. oz. plastic bottles. Gold Peak Chilled Tea in 59 oz. carafes is offered in sweetened, unsweetened, diet and lemon varieties. Gold Peak single serve in plastic bottles is available nationally in supermarkets, convenience stores and other retailers in sweetened, unsweetened, diet, lemon and green tea varieties. For more information, call (404) 676-1070.


O.N.E.: One Natural Experience debuted O.N.E. Active, a new line of coconut water sports drinks. O.N.E. Active provides the same health benefits and electrolytes as O.N.E. Coconut Water, but with the addition of ginkgo biloba, ginseng and catuaba. O.N.E. Active contains no high-fructose corn syrup, preservatives, artificial flavors or day-glo colors. The line’s three flavors, Grape/ Berry, Lemon/Lime and Cranberry/Grapefruit, are sweetened with stevia and contain 40 calories and nearly 400 milligrams of potassium per 16.9 oz screw-top Tetra Pak carton. Each carton and retails for $1.99. It is now available nationwide. For more information, call (212) 410-9039.