Import Beer’s Tariff Turmoil: How the Category’s Growth Driver Turned into a Loss Leader
If the beer industry had a dollar for every time someone said “we’re controlling what we can control,” the category would possibly be in the black this year.
BevNET MagazineSeptember-October 2025
Cover Story
Features
The Parent-Child Crossover: Kids Drinks Embrace Grown Up Health Trends
It’s not just adults anymore who can reap the benefits of the functional beverage revolution: whether you’re shopping for yourself or just looking for something to pack in your child’s lunch box, you might start to notice fewer and fewer differences between the shelves.
Squeezing All They Can: Juice Companies Search for Efficiency and Growth
The juice business has been challenged for years as climate change and weather events exert a headwind on crop yields and supply. The more immediate hurdle posed by tariffs has only made sourcing that much more expensive.
Columns
NOSHscape: The Latest Food Brand News
In food industry news: The Better Meat Co. Raises $31M; Jesse & Ben’s Secures Funding, Expands Retail Footprint; Painterland Sisters Closes Seven-Figure Seed Round; and Mooski Secures $1.5 Million to Scale Chilled Oat Bar Production Amid Triple-digit Growth.
Brewscape: The Latest Craft Beer Brand News
In craft beer news: 21st Amendment to Wind Down Operations and Close Taprooms; Anheuser-Busch to Sell NYC Distribution Business to Southern Glazer’s; Maine Beer Co. Founder Dan Kleban Launches US Senate Run; and Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac.
Gerry’s Insights: Strategic Reversal
Some of us sitting high up in the peanut gallery have a tendency to give the benefit of the doubt to the strategics’ strategic strategizing even when the stratagems don’t entirely make sense to us. After all, those companies’ ranks are stacked with hundreds of MBAs.
The First Drop: Munchkin Marketing
Kids drinks is a confusing category; it’s not like kids are physically incapable of drinking most things, or that, booze and THC aside, there are actual federal laws on the books that make them unable to purchase most of them.
Channel Check: What’s Hot and What’s Not
Aseptic juice by sales and growth.
Bevscape: The Latest Beverage Brand News
In beverage news: PepsiCo Taps Celsius As “Strategic Energy Lead,” Backed By $585M Investment; Flow Water To Be ‘Wound Down’; Celsius Enlists Former Mark Anthony Exec to Lead Marketing; and Nutrabolt Takes Majority Stake in Bloom Nutrition.
Publisher’s Toast: Barry’s Beverage Hall of Fame
Sure, there are industry awards, but then there are MY awards. Over my 34 years as a beverage magazine publisher, I’ve used my columns to invoke the names of many of the industry luminaries I’ve had the pleasure to meet and work with.