At Summer Fancy Food Show 2026 in New York City this week, Elmhurst unveiled a new alcoholic subbrand calledGood Day, Darling – an “Amber Spritz” brewed from oats. Clocking in at 4.1% ABV per 12 oz. can, the new innovation comes in Blueberry Lemon and Strawberry Lychee flavors.
A $7,000 startup. A business that nearly vanished. A brand that's still growing 12 years later. Wandering Bear co-founder and CEO Matt Bachmann shares the hard-earned lessons behind building one of cold brew's original success stories, from surviving the collapse of its office business during the pandemic to reinventing the company through e-commerce and strategic retail expansion.
Amass Brands Group is pushing further into next-gen non-alcoholic beverage categories with a pair of investments over the past week.
Consumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which products – and which claims – they trust.
Going against the government's wishes, the U.S. Supreme Court agreed to grant a petition filed by cold brew maker Rise Brewing that seeks to overturn a lower court decision that it claims erroneously ended its case against Pepsi over alleged trademark infringement.
The brand, created by Essentia Water founder Ken Uptain, unveiled redesigned packaging and new SKUs last month, expanding its functional platform with a clear protein drink to complement its existing hydration and energy options.
Non-alcoholic beverages were up slightly in the beginning of June, as dollar sales grew 4.9% in the 52-week period ending June 13, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Coca-Cola’s North America Operating Unit is set for a management change as EVP and president Jennifer Mann is stepping down.
The non-alcoholic beverage space is getting some funky new innovations this month, including mocktails from Rockstar Energy, a hemp-infused take on Four Loko, and a pickle lemonade beer alternative courtesy of HOP WTR.
The Boston-based, clean label energy drink startup, which launched last year, is going nationwide with distribution into all Sprouts Farmers Market stores as part of the retailer’s Forager brand discovery program.
Walmart senior director of emerging brand partnerships Dee Charlemagne and senior beverage category merchant Leslie Osorio discuss how the retail giant is evolving its approach to working with early-stage brands.
Four Loko-maker Phusion Projects has licensed some of its brand assets to Chuck It LLC for use on intoxicating hemp beverages.
One brand is preparing for a regulatory shakeup. Another just landed in Target with $24 million in fresh capital. The Taste Radio hosts discuss BRĒZ’s bet on a future beyond THC, Stars & Honey’s leap from DTC success to a nationwide Target launch, and how brands are reinventing Shirley Temples, protein bars, and Rice Krispie treats for a new generation of consumers.
Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.
